In a previous post I argued that associations can add to their sources of revenue by converting previously recorded webinars to elearning courses. One of the first items, in a list I presented on (very general) steps that these associations could take to achieve that goal, proposed the training of presenters in how to conduct a webinar for elearning purposes. This is quite different from conducting successful webinars for live interaction, where the ultimate goal is not the monetization of the recorded session.
The difference lies on how the webinar is actually conducted. The final format is less than a sales pitch or an informative session and closer to a lecture, where the information being delivered has more depth than what is covered in a webinar. First off, a webinar usually covers one or two objectives, and those two ideas are hammered over and over. For a webinar to work as an elearning lecture, the session needs to have the following characteristics:
- The objectives to the session need to contain measurable outcomes, the session has to push the learners towards acquiring new knowledge, modifying their current knowledge, or gaining news skills.
- The session should naturally lead to other learning objects that the learners should engage with after interacting with the recorded session. The session should not be self-contained, the learner needs to feel that previous and later sections of the course fit together with the recorded session.
- If the available technology permits, add learning objects to the webinar while it is being recorded, and measure the outcomes from these activities.
But all these characteristics will not be in a webinar unless the presenter designs the session with them in mind. You can help them by supervising the process of content creation: from the slides to the activities to the measures that will be established when the course is released. Along with this production process, you should design a training program that should include at least the following:
- The use of all the technology tools: sharing a screen in a webinar, handling online questions, proper use of webcam, microphone, web browser plugins to handle the webinar platform, etc.
- Creating slides for elearning that should include the appropriate amount of media, text, and learning objects. This should also include the appropriate layout of the content for elearning courses.
- Pacing yourself during the presentation. Your training program should include time for practicing sessions before the actual session is conducted. This will also help on familiarizing the presenter with the host (which could be yourself).
- How to handle questions from the audience, which will be responded during the session (this adds content to the recorded session).
Of course, the above is not an all-inclusive list and other issues might come up due to the nature of the course being delivered, the association type, the presenter characteristics, the type of audience, and so on. At Elearning in Motion we can help you achieve your goal of using webinars for elearning programs you can market as additional services from your association to your members and others who might be interested in your courses.